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Meet the Chilean beer getting its moment in the limelight over 20 years after losing a legal battle with Lucasfilm—‘It’s creative, but it’s somebody else’s creativity’ – Fortune

Meet the Chilean beer getting its moment in the limelight over 20 years after losing a legal battle with Lucasfilm—‘It’s creative, but it’s somebody else’s creativity’ – Fortune

 

In this galaxy—and only about 20 years ago—the marketing team behind Chilean beer Cerveza Cristal had a clever and bizarre idea. The brand edited advertisements for the beer directly into television broadcasts of the original Star Wars trilogy.Instead of watching an ad break, viewers… 

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